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Keep going through the first draft

A portfolio of William Shakespeare's plays
The first draft of a novel is the initial creation of the story. The result will produce a manuscript, not a publishable book. The manuscript must be rewritten several times to craft a book. There will be many false starts, weak writing and mistakes. That doesn’t matter. I never write outlines; I just begin with a situation, put characters in it under pleasure and see what happens. Not everyone works this way. If you do write outlines before starting a book, don’t feel you must constrain yourself to them. You don’t fully know the story you’re writing or the characters you’re creating until you work with the prose for a while.

As you write, concepts will come to mind that you hadn’t thought of. You will realize the true nature of relationship between characters and imagine new twists in the plot. Put these things down and let your imagination run free. If you start on a divergent path, follow it to see where it leads. You may eliminate it later, but explore it anyway. It might lead to something better than you originally envisioned. The final book may bear little resemblance to what you considered in the beginning.

Never go back and edit anything in the first draft as you write. If you realize something needs to change at the beginning, make a note on the side and continue as if that change had been made, then fix the beginning in subsequent drafts.
Now there's only one true rule in writing - you can do anything you can get away with, however the trick is in knowing what that is, and that requires a knowledge of writing guidelines. It also takes experience.

Practice good writing from the beginning. Watch grammar, avoid clichés and be selective with adverbs as you create the first draft. Don't fall back on sloppy writing. Build a story, don't just dump words. Train yourself to be a better writer with each sentence. This will allow you to grow as an author because writing is a life long learning experience. It also makes life easier with the second, third, fourth and subsequent drafts to craft a manuscript into a book, short story or article.

Don't Write to Trends

Don’t try to write to trends or opinion polls. These change too often. By the time your book is ready for publication, tastes can vanish.

Be bold. Sit down and write your book. It's all you can do.

The Lord of the Rings was a modest seller when it first appeared in the early 1950s. Nothing like it had been published before.

It wasn’t until the 1960s, when college students discovered the books, that it became the hit we know today.

J.R.R. Tolkien didn’t write to please fans or media swings. He wrote from his heart. Write from yours. Tell your story. It has just as good a change of selling as trying to catch yesterday’s fad.

David A. Wimsett's Historical Women’s Novel Wins First Place at The BookFest Awards

First place winner at The BookFest Awards
Beyond the Shallow Bank, my women’s historical novel with elements of Celtic mythology, won first place in the Magic, Legend and Lore category and third place for Historical Fiction at The BookFest Awards for Spring 2022. The awards ceremony took place on 2 April 2022 in Los Angeles as part of the semi-annual conference. The ceremonies and panel discussions were held online this year. https://www.thebookfest.com/book-awards-spring-2022-first-place/2/.

Beyond the Shallow Bank is told through the perspective of an artist named Margaret Talbot who fights her way into the male dominated world of publishing in the late 19th century to become a magazine illustrator. In 1901, she suffers a life changing crisis and comes to a small Nova Scotia fishing village where she meets another woman rumored to be a selkie, a magical being from Celtic mythology who walks on the land as a human and swims in the sea as a seal. With the influence of the villagers, and Margaret’s own self-determination, she strives to discover who she is and what she truly wants.

Publishers Weekly Booklife Prize said, “Wimsett's novel is quickly paced without the events of the story feeling rushed… Engaging characters and the right amount of fantasy help elevate the novel above standard genre trappings while retaining enough of the conventional elements of historical fiction. Margaret is an engaging protagonist…”

Nova Scotia writer Susan Haley, author of a number of Canadian titles including A Nest of Singing Birds and Petitot said, “The wonderful romantic plot of the book with its magical twist and turns gives substance and resonance to Margaret’s multiple dilemmas. Beyond the Shallow Bank presents a delightful picture of a Nova Scotia fishing village with all its characters: the madman inventor and the man who carries the ashes of his dead wife around with him. Beyond the Shallow Bank contains descriptive passages of the sea which are wonderfully poetic. The writing in this book has both depth and psychological complexity, as well as humor, in the interactions of its large cast of village characters. Perhaps best of all, for the lifelong reader, it is a book to sink into, put down reluctantly, and wonder about long afterwards.”

Writing a Synopsis

Writing a synopsis for a novel can feel like a daunting chore. How do you capture a long story and the essence of the characters? It seems impossible.

Yet, any novel can be reduced to a single sentence. The Lord of the Rings is 1,200 pages long with The Fellowship of the Rings, The Two Towers and The Return of the King. It can be described as, “A seemingly insignificant character succeeds in stopping an evil that would destroy the world.” This is the core of the story. Of course, there’s a lot of action and characterization in the book. Many things happen. J.R.R. Tolkien created an entire world that feels so real one can imagine stepping into it. There is lore from ancient days and songs. Many cultures are presented. The book has battles, hardship and humor. There are many themes expressed. All of this supports the main core.

In writing a synopsis, look to the core of your book. What are you trying to say? What is the main story line? Who are the main characters? If the agent asks for 1,000 words try to give them a 500-word synopsis. That's two single spaced pages. Agents will appreciate it because they are very busy. Just as importantly, a short synopsis demonstrates that the main story line follows an arc and that you have a grasp on your story.

You may think that if they just knew the minute details they would be enchanted. That is not the case. They will use your synopsis to sell the book to publishers and they have less time than agents.

Your query letter and synopsis are the first things an agent will read. They have to demonstrate that you are writing at a professional level and one indication is the ability to present the major themes in clear and concise language.

David A. Wimsett is the author of women's historical fiction, science fiction and epic fantasy novels.

Protecting your data is protecting your writing career

There is no pain to match that of losing a manuscript or those perfect paragraphs you just finished. I started writing with pen and paper, then moved to a manual typewriter before I entered the holy land with an electric typewriter. Wow! I never worried about the typewriter breaking down because everything was on paper and I never lost a word.

Then, I began using a word processor. It certainly made edits easier, though I still write by hand occasionally and put it into the word processor. I couldn’t see a downside until the first time the computer crashed while I was working and several pages were lost to the ether. This was followed by an incident where I meant to delete a word and accidentally deleted an entire paragraph in the days before undo. It was an interesting sight, a man screaming, “No!” while physically pulling up on the delete key. One morning the hard disk failed to boot. fortunately, someone had hidden all the razor blades.

Today, we can undo mistakes while the machine is running, but machines and disks still crash. Worse, computers are now vulnerable to viruses and ransom wear attacks. A good defense is to back up a copy of your data. The best defense is to back up your entire drive, data, programs, settings and operating system.

There are many external hard drives and software that can allow you to easily do just that. They plug into a USB port on your computer. Make sure to buy a USB3 device as they are 10 time faster than USB2. Special backup software can then make a complete image of your drive, like an electronic photocopy, so that a single file, a directory or the entire drive can be reloaded to return you to a safe state. In this way, if you lose a file you can retrieve it. If you are infected by a virus that cannot be removed with virus protection software, another subject, or a ransom ware attack takes over your machine, the last image backed up can be reloaded to write over any virus or ransom ware encrypted files and you are back in business. The worst-case scenario is that you lose the data since the last backup. Even this threat can be reduced if you periodically save important files to a USB drive or to cloud storage while working.

There are many choices for backup hardware and software that range from less than $100 to a few hundred. Here is my routine.

I have a 4TB (4,000,000,000,000 byte) USB3 drive that is turned off while I am working so that even if my computer is taken over, the latest backup cannot be accessed. I use a program that places the backup software on a USB dive and makes it bootable so I can start the computer and don’t have to access a possible infected hard or solid-state disk. The program I use starts the UNIX operating system that can read Windows and Macintosh files systems. Once booted, I can save or restore an entire image of my disk to include the boot sector, operating system, programs, settings and data, even if my computer has been corrupted or rendered useless by an attack.

Every Sunday, I shut down the computer, turn on the external disk drive, insert the bootable USB drive and boot the computer from it. There is not connection to the Internet so no viruses can be downloaded. I then do a complete image backup to the external hard disk. This can take several hours so I select an option that turns the machine off when the backup completes.

The next morning, I remove the USB boot drive, turn off the external hard disk, boot the machine normally and begin working. During the day, I will insert a data USB drive and copy critical files to it, then eject the USB drive so an attack can’t corrupt it. Every Monday through Saturday (when I don’t take a day off) I shut down the machine, turn on the external disk drive, insert the USB boot disk with the backup program and boot from it. Then, I perform what is called an incremental backup where only the files that have changed since the last backup are saved. This usually takes less than 15 minutes. The next Sunday, I make a new, complete image backup. In this way, I can recover to the last backup copy I’ve made or to a previous time in history if I accidentally corrupt a file. After three complete cycles, I delete older backup files to save space on the USB drive. At that point, they are no longer needed.

You might say that you store all your data on a cloud and don’t need to backup because the cloud provider does that, however, even cloud computers are susceptible to attacks, or the company hosting your data could have a service interruption or go out of business. A local copy of your work is valuable insurance. Though I spent decades in the computer industry, you don’t have to be expert to make safety backups of you computer. Just follow the direction in the box.

David A. Wimsett spent four decades in the computer industry as a developer, project manager and head of a consulting firm. He recently left to pursue writing full time. His books include Beyond the Shallow Bank – women’s historical fiction with elements of Celtic mythology, and The Carandir Saga – an epic fantasy series set in a multicultural world or gender equality consisting of Dragons Unremembered, Half Wakened Dreams and the forth coming Covenant With the Dragons that will be released in the spring of 2022.

Everyone Starts Someplace

No matter the career path people pursue, they start off knowing next to nothing about it. Carpenters must learn how to pound nails. They may have watched every episode of a particular home improvement show, but until they gain the experience of actually doing it, they will hit the wood as much as the nails and half of those will be bent. The same is true in other professions. Initial exposure is a good grounding, but there is a difference between knowing a thing and knowing the experience of a thing.

This includes writing. It takes time to learn the nuances of the craft; language, characterization, dialog, plot, suspense, comedy, drama and so forth. We all begin by imitating the styles of writers we have read until we develop our own unique voices, much as art students copy masterpieces to get the feel of how the original artists captured light or expressed emotions. Through this process, writers accumulate techniques they will continue to use. They will also gain the perspective of experience to better understand what they want to say and how to say it. There are those who pop onto the art scene with works of brilliance, however, for most people, it can take years to master the craft of an art.

Even after reaching a professional level, you will discover that the process of learning never ends. There are always new things to discover. This requires a willingness to continually evaluate yourself as a writer and to examine critiques. They could come from other writers, professional development or a critique group. A major difference between professionals and beginners is the ability to override their egos, accept that everyone can improve and commit themselves to that improvement.

Effective critiques are a service and a gift. A good critique examines of how effectively themes or points are expressed and only covers the work. It is not a statement about the writer or a way for the person offering the critique to serve their ego at the expense of others. As such, effective critiques are respectful yet direct in their comments, pointing out what worked and what didn't. Rather than trying to change an author's intention or themes, critiques should cover how effectively the writing expressed the themes and offer suggestions to make the themes more comprehensible. When writers examine critiques about their works, they can gain a better understanding of how to best communicate to readers, though no one is bound to take any suggestions if they feel they want something to be presented in a specific way.

Some new writers can be hypersensitive about critiques. Even respectful suggestions may be considered personal attacks. They may think of their stories as their babies and each word their blood on the page. I have actually heard these words used in writing groups. Some writers might say that their mother liked their manuscript or their friends enjoyed it. These attitudes are a great impediment to becoming a professional writer. Mothers like everything about their children and friends may not want to point out faults. Writers must look to people involved in writing who are willing to comment on how effective their work is. They must also separate their own egos from the work and realize that it is just a piece of writing that does or does not express what was intended. If it doesn't, it must be changed.

Many beginning writers fear that they will run out of material and must jealously guard what they have written by never removing anything. In truth, authors have an inexhaustible source of new ideas that they can draw on by just sitting down, writing them out, seeing how they read, and following threads that are suggested by the material. I threw out five times as much text as what was published in the final manuscript of my first book. Entire characters, cultures, locations and plot lines were removed because they did not serve the story or character development. I was always able to create new martial that did tell the story I intended.

Apprentice carpenters begin in near ignorance. They get experience on the job, go to training courses and proceed through the ranks to become master carpenters. There is no shame in not knowing everything at first, but we humans are impatient, even more so in this wired world. We must all be willing to swallow our egos long enough to study our own work and listen to others in the profession to become masters.

Scammers Can Target Writers

When writers begin their careers, they are often desperate to find an agent, a publisher or people to review their book. Be aware that there are people using the Internet who are trying to take advantage of your desires.

After attending conferences, entering contests or declaring that you are writing, intend to write, or have written a book on social media, you may begin to receive Emails from people offering their services and see advertisements on your social media accounts that will claim to publish your book, review it, or assist you in selling it. I strongly advise you to be cautious with these propositions.

Here are some examples of Email letters I have received from people offering to review my books.
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Subject: Review your book
Hi,
I organize book review tours. My tours are specifically focused on getting you the maximum number of reviews possible regardless of your genre. My network consists of around 16K book reviewers and 2K+ book bloggers. If you are looking for reviews on Amazon and Goodreads, I can help. You can contact me regarding the above on one condition: you consider yourself a SERIOUS author.

(NOTE: Inflated claims always raise a question in my mind, as does pandering to my ego by saying that I must be a SERIOUS author. Of course I am, or at least that’s what I tell myself.)
-----
Subject: Book reviews
Hi,
If you are looking for a reviewer who has professional expertise and experience in reviewing books, you may connect with me. I also offer professional editing and beta reading services.

(NOTE: Experience is the participation in events such that someone accumulates knowledge and skills. If someone has experience in a subject, they have expertise in that subject. There is no need to state both. The phase, "you may contact with me" should have been written, "you may contact me." Poor grammar and misspellings are often signs that the Email is from a scammer)
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Subject: I offer 40 GARANTEED book reviews
Hi,
I am of the opinion that an author’s time is best spent on writing books rather than marketing them. If you agree with me, feel free to contact me for my GUARANTEED review service for Amazon, wherein I do all the hard work of getting you up to 40 reviews while you focus on writing your next bestseller! Under my service, if you don’t get a review, you will get your money back for sure.

(NOTE: Guarantees of results is a red flag because no one can grantee outcomes or sales in the publishing world. Amazon only wants true reviews by people who have read a book and give more weight to reviews from those who bought the book from Amazon. A large number of reviews from people who obtained a book elsewhere, especially five star reviews, could result in those reviews being deleted on the Amazon site.)
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Subject: I'm an Amazon book reviewer
Hi,
My name is Jane. Right now, I am studying English literature in college and love reading good quality books in my spare time. I am accepting book review requests. I read and review books from all genres. If you want an honest book review, you can contact me.

(NOTE: Saying that someone loves good books is an attempt to stroke the egos of writers. Trying to associate one’s self with a large company such as Amazon is an old marketing trick to claim legitimacy. I don’t know of many serious college students who have a lot of spare time between attending classes and studying.)
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Subject: Accepting book review requests
Hi,
I am studying English literature in college and love reading good quality books. I am accepting book review requests now. I enjoy ALL genres equally. If you want an honest book review, you can contact me.

(NOTE: People who capitalize words like ALL in an Email tend to demonstrate that they are either not studying English literature or that they have not studied enough.)
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Subject: Want a book reviewer/editor?
Hi,
If you are looking for a reviewer who has professional expertise and experience in reviewing books, you may connect with me. I also offer professional editing and beta reading services.

(NOTE: This is the same text as is used in another Email shown above that has a different subject line and sending address. Why should I be suspicious that this is a mass mailing? Hmm.
-----

The samples presented above are all signed with only a first name and no contact information other than the sender's Email address. There will sometimes be a first and last name shown in the sending Email address, however I have received the same text of some Emails that use different names and addresses. They often come from Gmail, Hotmail, Yahoo and other online public accounts. Anyone can create an Email address on these platforms. Replying to an Email confirms that your addresses is active. The sender can add your Email address to their own mailing list and sell it to others. Selling private information is one of the largest revenue streams on the Internet.

There are many reviewers and bloggers who cover books. Their schedules are usually filled and it can take months before one of them may or may not accept your work. This long lead time and the possibility that a reviewer could reject your book creates a ready market for scammers who offer instant gratification.

I have also received Emails from purported literary agents offering to represent my book. Sometimes these will say how great a writer I am. They often contain vague praise that could apply to any book while saying nothing specific about mine.

It is tempting for writers who are starting out to give one of these reviewers or agents a try without asking the question, “How do they know of me out of the hundreds of thousands of other writers?” Praise and hope are powerful enticements that are used by scammers. The odds are heavily in favor that they have never heard of you and the letter you received was sent to thousands of others.

There are people who offer honest reviews for a fee. These reviews can be glowing or they can slam a book, the same as with reviews that are not paid for. There is a debate in the writing community as to whether or not paid reviews are worth the money. Some can cost several hundred dollars.

Assume that a paperback book sells for fourteen dollars and ninety-nine cents. If the publisher pays the standard eight percent royalty for paperbacks, the author receives one dollar and forty-four cents per copy sold. If a review costs five hundred dollars, three-hundred and forty-eight books would have to be sold just to pay for the review before the author makes any profit.

No reputable literary agent will ever charge you a fee for reading, photocopying, postage or anything else. Legitimate agents make their money by selling your book to publishers and collecting a percentage of your royalties for their services. An agent who collects fees has no incentive to sell you book and can make money by just collecting fees from hundreds of hopeful writers. If an agency asks for money, don’t deal with it.

In the world of offers over the Internet, it always pays to be skeptical. Remember the old adage, “If it sounds too good to be true, it probably is.” Of course, you could receive an Email from Simon & Shuster saying that they heard about your book and want you to contact them. Just make certain that the URL in the Email address isn’t “simonandshooster.com.”

Handling Rejection as a Writer

RejectionNo one likes to be rejected. It has a string. People are social and want to be accepted, yet in relationships, business and school, everyone has experienced rejection. It can feel like a personal attack on ourselves and our values.

But, artists, writers, film makers, composers, actors, musicians and others who create and present works to the public must break past this concept and recognize that a rejection or criticism by an individual is just that, one person’s opinion.

For writers, they may feel that rejections by agents, editors, publishers or magazines are a comment on their character. This is not the case. The people you send your queries to are publishing professionals. Though they love books, they are running businesses whose existence and viability are the mechanism by which books reach the reading public. If a publishing house or magazine prints too many stories that don’t sell, they could go out of business and the authors they represent would be left with no distribution. These companies must select material that is not only the best writing, it has to sell and satisfy readers.

There are many reasons a book, short story, poem or article might be rejected. It may not fit the style of a particular magazine or publishing house. Many agents, editors and magazines work in specific areas. A great book about winter vacation spots in the Caribbean will not be picked up by an agent or editor specializing in children’s stories. That’s why it’s so important to research the kinds of work each magazine and publisher accepts.

Another reason is that they may already have too many similar works at the time or they may have a backlog of stories and are not looking for more.

It may also not be that your submission is not written at a professional level. In this case, the rejection is for the work, not you as person. The story or article may need to be improved or you may need to enhance your writing skills.

Most rejections tell you little or nothing as to why the work was not accepted. You will see phrases like, “this does not fit our current needs.” You will often be wished good luck in placing your story somewhere else. Neither of these things do you much good. Sometimes, however, you will get feedback. This can be a gift, and you should consider it carefully.

When I began writing, I was not producing award winning material. Very few beginners do. Writing involves craft that has to be learned and practiced constantly, often over many years.

One agent did me the biggest favor ever when he rejected my submission. He said that I included too many step-by-step descriptions of action that did not move the plot forward.

For instance, I might have once written something like, “George received his bank statement and saw that the service charge was double what it had been the month before. He walked out of his house, got in his car, and drove downtown. After parking his vehicle, he got out and walked into the bank with the statement in his hands to confront the bank manager.”

The only point of this little scene is for George to see his bank statement and to then go to the bank to discuss it.

Today, I would write, “George received his bank statement and saw that the service charge was double what it had been the month before. He went to the bank, statement in hand, to confront the bank manager.”

That agent told me something about my writing that I did not realize. This allowed me to examine my own skills and improve them. Some people would be angry that they were rejected. I can never thank this agent enough for his rejection because it allowed me to become a professional writer and author.

I have had writers tell me that their material was “Their baby” or “Their blood upon the page.” It is neither. What you write is just a piece of work and it either communicated your ideas effectively of it didn’t. If it didn’t, it needs to be fixed. Writers do expose themselves in their work. Even if a piece of writing is not autobiographical, the emotional reactions of the characters are often drawn from the writer’s own life experiences. Still, it is the presentation of the art that has been rejected, not the artist.

Don’t think of rejections as an attack on you. Try to learn from them. However, don’t make changes to a manuscript based on every rejection or comment. Examine each and determine if they expose a problem in your writing or if they are just personal opinions based on someone’s taste.

Certainly, there are individuals who make personal attacks on creators. The best thing to do in those cases is to ignore the comments. The same thing applies to people who criticize your themes and ideas because they don’t agree with. Those themes and ideas belong to you and you have to accept that anything you write can create controversy. Never reply to a negative comment on social media or elsewhere and never respond to anyone in defense of your writing. It can only start a war. Just let people say what they say and go on working. However, in instances of slander and liable, you may want to seek legal advice.

A very good book for writers is Rotten Reviews by Bill Henderson. This little collection of negative reviews covers works by authors such as Leo Tolstoy, Jonathan Swift, Virginia Wolf, F. Scott Fitzgerald and others. The book is not only amusing, it's an assurance to writers that not every opinion or rejection is well placed.

David A. Wimsett is the author of Beyond the Shallow, a novel of a woman searching for herself amidst rumors of the selkies from Celtic mythology, and Dragons Unremembered: Volume I of the Carandir Saga, a fantasy epic set in a gender balanced world where women and men have the same rights, opportunities and authority.

The importance to writers of an author's personal website

I just finished a personal branding workshop by Jeniffer Thompson from Monkey C Media (https://jenifferthompson.com/) that was presented through the Independent Book Publishers’ Association. The seminar consisted of six, one hour sessions plus homework to allow each student to discover their own strengths, weaknesses, audience and underlying goals in being authors. She stressed the importance of establishing a personal image and presence on the web. One of her suggestions was to establish a unique author’s website in addition to social media sites like Facebook, Twitter and Amazon author’s pages.

All of her advice was excellent. Up until now, I have pointed readers to my publisher’s website to see my books. I now have my own author’s site where I not only showcase my works with details and links as to where they can be purchased, I get to speak directly to readers about who I am as a writer, my own values and why I want to write. You can see what I put together at http://www.davidawimsett.com.

I was lucky enough to get a web address that matched my name. I also purchased the address davidwimsett.com without the middle initial and linked it to the main site. This increases the chance that people will be able to find me. If you are an author, I encourage you to claim your own personal brand by putting up a website just for you.

Authors Must be Marketers at Personal Appearances

The business of writing requires marketing skills. You have to get the word out to sell books. Some writers only want to deal with the art and leave the business aspects to a publishing house. Small publishers and university presses often have little or no budget for marketing. At one time, large houses provided marketing such as advertising and paid book tours. That is no longer the norm. Unless you're a best selling author, even the largest publishers are not willing to promote the books of most authors beyond a mention of their books release in Publisher's Weekly. To sell books, all authors need to hone their marketing skills, participate in social media and make public appearances.

When giving a lecture, book reading or signing, authors must engage with readers and bring their message forward. They will never sell books by quietly sitting behind a table at a bookstore while waiting for someone to approach them. Reach out, look people in the eye and say "Hello" to everyone who walks through the door. In smaller communities, most people will say, "Hello" back. In larger settings it can be a different story. You might be thought of a trying to get something out of them. There is also the worry that if they talk to you, they become obliged to buy something.

Don't let these people deter you. Keep a positive attitude. Be genuine in your greeting. Don't think of others as possible sales. An inauthentic attitude will be telegraphed. Know in your heart that you are giving people an opportunity to learn about a book they might enjoy or that could change their lives. You have to believe in yourself and your work.

When you do catch someone's attention, have a 10 second elevator pitch ready to deliver. That's as much time as you will have. Boil down the 200 or more pages in your book to a single sentence. Bring out the main theme of the book and why people will want to read it. For a detective novel you might say, "Police detective Joe Doe must expose a crooked police commissioner with ties to the mob before he kills Joe."

An author of a non-fiction book about elementary school education might say, "My book reveals ways to teach your children how to excel in school with proven techniques that I have used in my career as a principal."

The shorter the better. Don't go into long details or explanations yet. Get them hooked. Fans of detective stories will want to learn more about Joe Doe and his plight. A parent with young children who are having trouble in school will be enticed by the principal's message. If the people you are talking to show no interest, don't try to convince them. Thank them for stopping by and let them go. You will never sell a book to them. Concentrate on the next person.

If the people respond to your short pitch, give more details. Demonstrate how the book is different from others, how it will help them, how it will entertain them.

For fiction, talk about the main characters, overviews of the plot and themes. If appropriate, give the age range. Don't go into too much detail. Give a feel for the work and leave questions unanswered that readers will want to discover. In the theater we say, "Always leave them wanting more."

For non-fiction, you will need to present your credentials as to why you are the perfect person to write the book. If it is a book about politics, are you a political scientist, journalist or politician? If it is a method of raising children, are you an experienced parent or child psychologist. If it is a memoir cover what is unique about your life experiences and why people might identify with them. Potential readers will want to know that you can speak about the subject with authority and that it is something they are interested in. Describe key points that readers will want to know. Provide one or two solutions or answers, no more. You want to show that your book will serve them so they will to buy the book to learn the rest.

Once you see that they understand what the book is about, ask them to buy it. You have to be polite and direct. Say something like, "Does this sound like a book that you would enjoy? I am here signing copies today. Can I sign one for you?" Don't wait for them to ask you to sign one but be careful not to sound like you are only seeing them as a sale. Always remember to present yourself and your book as a service. You have to know this to the core of your soul because people can detect disingenuousness.

If you are in the middle of giving your pitch and the person says, "I'll take one," Stop selling. Continuing can only ruin the deal. Just ask, "To whom should I delicate this copy?"

This will be difficult for some authors who fear public speaking and are terrified by rejection. You have to get past that if you want to make sales. Most people will not stop when you say hello. Most of those who stop will not buy. That does not matter. You are not actually selling books — you are selling your brand and that is you. If you can be personable, honest and present your book as a service, you will be remembered.

Don't be put off with responses like, "I'm fine", "Not now", "I don't read or "I'll come back." Most people who give the last response never will, but some do after thinking it over. One person who came back said that he had looked me up on the Internet and was impressed with my bio. After the event, the store manager told me that this particular person came in frequently to browse the shelves but my book was the first one he had ever bought. You never know, so be polite to everyone. Some people will come back to the store after you leave and purchase the book because they just didn't want to feel pressured. Others have bought the book online. Those who you talk to might tell friends and family about your work.

If you establish a solid brand that people find informed, authentic and pleasant, you and your books will be remembered.

David A. Wimsett is the author of Beyond the Shallow Bank, a women's literature novel with a hint of magical realism, and Dragons Unremembered: Volume I of the Carandir Saga, an epic fantasy novel set in a multicultural world of gender equality. His articles have appeared in newspapers, magazines and online. He is a member of the Writers' Union of Canada, the Canadian Freelance Guild and the Writer's Federation of Nova Scotia. He is a professional photographer, film maker and actor.

Writing Gender Neutral Prose

For several decades, writers producing technical and nonfiction material have struggled with how to compose gender neutral prose. Before the 1970s the word “Man” was often used to mean all people, male and female. Likewise, the word “He” was used to mean a specific person who was either female or male. Instructions in manuals would read, “When an operator sees the red light flash, he must press the blue button.” This created a gender imbalance in the language and implied that women were merely extensions of men.

In the intervening years, society has looked for ways to be gender inclusive in writing. The first attempt was to write, “he or she.” Alternatives have been “she or he” – “he/she” – “she/he” and “s/he.” These were often rotated so that each gender reference alternately appeared first in sentences.

Not only are these phrases awkward, they persist in pointing out gender inequality by making a distinction. In addition, there is the question of who goes first, the male or the female reference.

Some people have suggested introducing new pronouns that are gender natural. None have been adopted. Even though the English language is very malleable and changes occur frequently, there are some words that are highly resistant to change. Pronouns are among these.

Others have suggested that the plural pronoun “they” be use in a singular sentence, such as, “When the operator sees the red light flash. they must press the blue button.” This is not grammatically correct. Mixing singular with plural in a sentence sounds and reads wrong.

I have wrestled with the concept of writing in gender neutral terms for years in writing articles, business documents and technical manuals. The solution I have settled on is to make sentences plural unless I am speaking about a particular person, as in, “When operators see the red light flash, they must press the blue button.” There is no need for the ungainly “he or she” or to break grammar rules by combining plural and singular in a sentence. This is simple, flows seamlessly and does not bring up images of gender imbalance because there is no gender reference when writing in general terms.

If writers speak of a particular person, they may use "he" for males and "she" for females, as in, “Mary drove her car to work” or “Tom picked up his dry cleaning.”

There can be cases where a specific person being described does not want to be associated with a gender at all. Consider the sentence, “Feglarglata got into the car and drove to the store.” In this simple third person narrative it is not necessary to identify the gender of the character Feglarglata.

Gender does not have to be mentioned when writing in the first person in English. “I got into my car and drove to the store.” There is no gender identification in pronouns such as ‘I’, ‘me’, ‘you’, ‘us’ and ‘them’ are gender neutral.

In the third person you might say, “Feglarglata got into the car owned by Feglarglata and drove to the store.” Repeating the individual’s name avoids any gender specific pronouns, but it is a little long winded and a bit awkward.

The sentence could also be written, ”Feglarglata got into its car and drove to the store.” This works but addressing a person as ‘it’ sounds harsh and impersonal.

It is possible to write a complete story without any reference to gender and not get bogged down. Consider this tale.

Feglarglata owned a car and drove it to the store. It was a short trip and the scenery was pleasant. After finding a parking space near the front door, it was a quick walk into the store to buy some bread and vegetables for the party that evening. Feglarglata was looking forward to seeing new and old friends alike. There would certainly be an enjoyable game of charades.

The trip home passed the old city hall that had been converted into a community center. Childhood memories surfaced of days spent playing softball and making crafts.

At home, the groceries were put away. A quick inspection of the kitchen and living room showed that everything was ready for the party.

The doorbell rang and Grylke walked into the living room sporting a wide smile. The old friend said, “I have been looking forward to this. I saw the others at launch and they are all coming”.

The two of them shook hands. Feglarglata said, “Can you help me bring some chairs in from the kitchen. We should be able to finish before anyone else arrives.” As soon as they were done, the doorbell sounded again.